INTERACTION DESIGN
FINTECH
NANCE
From easy money management, to travel perks and investments,
designed an app with solutions that help you get more out of what you do—all from one place.
KODAK
THE PROBLEM
DESIGN CHALLANGE
Users were managing money across 4–6 disconnected apps — a banking app here,
a crypto wallet there, a separate investment platform somewhere else.
Every context switch created friction, cognitive load, and missed opportunity.
No single product offered a unified view of FIAT
and crypto alongside investments and everyday banking.
How do you bring banking, investments, FIAT, and crypto into one coherent product — without overwhelming users or sacrificing the depth that power users need?
RESEARCH METHODS
KEY FINDINGS
User interviews with multi-app fintech users
Competitive analysis across banking, crypto & investment apps
Jobs-to-be-Done mapping across financial tasks
Heuristic evaluation of leading fintech products
Context switching is the #1 pain point — users lose trust when leaving an app mid-task
Simplicity beats depth for 70%+ of daily interactions, but power users need depth on demand
Unfamiliar UI patterns increase abandonment — trust signals matter enormously
Travel and lifestyle perks were an unexpected motivator for premium adoption
Nance allows you to go from cash to crypto instantly, with secure storage and realtime updates so you can supercharge your investments for less.
Track and manage all of your money in one place.
You can see where your income is coming from, and what your expenses are.
Buy, sell and exchange cryptocurrencies.
You can instantly buy or sell crypto on the Nance exchange with just a few clicks and send them to your friends using convenient messaging features.
Get in touch
— ivan@stoilovskikh.com