Oppo - Ivan Stoilovskikh

CONSUMER ELECTRONIC

OPERATING SYSTEM

OPPO

The conceptual ideas for the Oppo.
Key visuals and developed visual language aligned with the brand strategy. Design concept of Oppo OS XIV.

Oppo operating system concept is designed to run applications in an optimized manner,
to provide users with productivity-enhancing features and to make the overall experience more enjoyable.

“Oppolence” brand identity film directed by Studio Lernert & Sander.

DESIGN PROCESS

Ideating, Information Architecture, Wireframes + Interaction Design, Key Visuals, Design System.

KEY INSIGHTS

Normal has been redefined and the epidemic has changed our world and our thinking.

Numbness.
During 2020~2022, users are experiencing multiple emotional states at the same time in the face of a fickle world. And the new crown epidemic is just the tip of the iceberg of emotional overload; racial inequality, political polarization, climate crisis and other global issues are also controlling our emotions on a daily basis.

Anxiety.
From work anxiety to long hours working from home, 2020~2022 brings a collective trauma that presents a recessionary mentality that will take years for people to fully embrace.

Weak Time Perception.
The concept of time no longer seems to exist, and the uncertainty created by the new crown epidemic has changed our grip on time, leading to worse health, poorer moods, drowsiness and fatigue.

Olly.Using specific wavelengths of light and changing according to the time of day, it helps users naturally wake up and maintain a healthy circadian rhythm. Natural light LEDs can suppress melatonin and have a similar effect to a cup of coffee.

Rainbow Church – The liberation of light
The changing color of light throughout the day is an important cue for people to perceive time. Hiroshi Sugimoto uses a prism to analyze and record the light at different times of the day, creating photographic installation art.