Tom Ford is a luxury fashion house founded by designer Tom Ford in 2005. Its product line features
ready-to-wear and made-to-measure offerings, as well as footwear, accessories, handbags, cosmetics, and fragrances.
Techwear is a huge area for discovering and experimenting.
Fashion brands have a great opportunity to look at the digitalization era through the prism of techwear
We come up with the concept of identity and logo for the techwear sub-brand of Tom Ford.
Inspired by the aesthetic of “Evangelion” & “Ghost in the Shell” anime cyberpunk titles,
"Oblivion" & "Equilibrium" movies and the vibes of Ramstein and Kendrick Lamar music videos.
Techwear is a fashion style that combines functionality with style and the appropriate aesthetics.
People who wear techwear generally like the functional design, and streetwear-like qualities of the style.
Techwear is generally based on a dark colour pallette, focusing on black, graphite and navy colours.